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The global agreement includes Official Beer Partner status at four City Football Group clubs – Manchester City, Melbourne City, Yokohama F. Marinos, and Sichuan Juiniu, all of which now serve Asahi Super Dry.

The partnership delivers an incredible platform for Asahi Super Dry to grow global awareness through the high profile brand exposure. As two progressive and innovative brands, Asahi Super Dry in partnership with CFG has an ambition to go beyond traditional boundaries to elevate the fan experience. 

This has already been demonstrated at The Etihad where Asahi Super Dry has made a significant investment in premiumising the fan experience and upgrading both the general concourse areas and the hospitality spaces, including the Asahi Super Dry Tunnel Club.


To celebrate the launch of the 2023/24 training kit featuring Asahi branding, Asahi Super Dry accompanied the Manchester City team on their pre-season tour of Japan, the birthplace of Asahi Super Dry, to explore the sub-cultures of Tokyo.

Watch the full film below.

Keep up to date with CFG news, giveaways, and competitions on the @AasahiSuperDry Instagram and Facebook pages.